Why a blog?

My name is Josh Abel.  I am originally from Canton, Ohio and now live in Ann Arbor, Michigan.  I work for MyBuys, a company that personalizes e-commerce sites.  I am pursuing an MBA at the Ross School of Business, University of Michigan.

During the course of my studies at Ross I have found that it is extremely helpful to continually think about lessons from the classroom in the context of my daily life.  When I watch a tv commercial, wait in a line, or use a product or service I think about those interactions in a way that I have not before.  I hope that this blog will be a way to “workshop” some of my ideas.

From an academic perspective I am very interested in marketing and behavioral economics.